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Richard designed the flag, finally sketching it on a piece of brown wrapping paper.

Cesar told the story of the birth of the eagle. That same year Richard Chavez designed the UFW Eagle. In 1962 Cesar Chavez, Dolores Huerta, and others founded the National Farm Workers Association, later to become the United Farm Workers. The UFW’s Eagle Mark also symbolizes the extensive goodwill and recognition built up by the UFW in the broader Latino and Hispanic communities. The Si Se Puede! Mark has become acclaimed nationally and internationally as a symbol of all that the UFW stands for. It is still chanted at UFW rallies and gatherings to this day. The inspirational Si Se Puede! Mark is proudly displayed where the UFW and the Latino and Hispanic communities are active and wherever people anywhere stand up nonviolently for their rights.

In fact, farm workers successfully organized with the UFW in many agricultural regions across the United States. Dolores Huerta responded emphatically with “Sí, se puede!” (“Yes, it can be done!”). They kept saying “No se puede!” “No se puede!” (“No, it can’t be done”). Bedridden from fasting, Cesar, along with the United Farm Workers’ Dolores Huerta, were being briefed about Arizona politics by some Latino labor and political leaders who explained the industry was so powerful it couldn’t be beaten. In May 1972, Cesar Chavez undertook a 24-day fast in Phoenix after Arizona enacted a grower-backed law making it impossible for farm workers to organize.